UX/UI Specialist

I'm a lead UI/UX designer who helps digital teams craft clean, scalable digital experiences that not only look great but drive results. With a strong focus on designing with consistency and scale in mind, I specialise in driving larger-scale redesigns, building scalable design systems and running A/B tests that optimise key metrics like conversions and retention. 

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I bring a blend of strategic thinking, speed and collaboration - and I thrive on working closely with cross-functional teams to turn complex problems into clean. intuitive products.